Motivation for Creation
06.08.2010 by Justin
Sometimes it can be difficult to motivate yourself and come up with
new concepts after your initial concepts have been rejected. I like to
see it as a challenge and that is what motivates me to keep designing. I
am ultra competitive and I think most designers who have been in this
field for a decent amount of time are as well. I think you have to be in
order to compete in this world of talented designers. I find it even
more difficult to carry out a design that has been altered to the point
where your concept is not longer recognizable. At this point you don’t
feel like it’s your design any more and everything you worked for has
been crushed. Situations like this can sometimes be avoided by taking
early action. Here is what I like to do:
- Only present your best concepts.
Go for quality and not quantity. Don’t show the dog in the bunch. If
there is one design that you’re not sure about, but you include it
because you feel it’s the safe choice – you’re asking for trouble
because you know they will choose that one.
- Support your ideas. Practice what you’re going to say and prepare yourself for the uncomfortable questions that may come up in your presentation. (ex. “Why does the man have grass growing out of his ears?” “Why are there two different typefaces?” etc.)
- Don’t argue with your client. The client is never the problem and arguing will only makes things worse. Try saying, “You make a good point there. What if we used that and did this with it.” It makes them feel like they are still in control, but it’s really your concept they are continuing to use.






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